Fractional GTM & AI roles
Fractional means working with your team on an ongoing, part-time basis. You might need someone to coordinate and build your marketing and customer systems, or someone to help put AI into use across the business. We can take on either role, or combine them when the work overlaps.
Fractional GTM engineering
We work on how people find your business, check whether you’re a fit, get in touch and move forward as customers. That includes the website they use to check you out after search, an AI answer, social or a referral, and the records your team needs for follow-up and delivery.
We help choose priorities and do the agreed work: building pages, setting up a CRM, organizing content production, connecting tools or developing a missing workflow. We work alongside the people handling customers, including the manual steps and handoffs they need help with.
Fractional AI leadership & implementation
We help decide where AI fits, which tasks to try and what needs a person’s review. The role can include evaluating existing tools, building or connecting an AI-assisted workflow, and coordinating work with your internal team or vendors.
We also help people use what’s introduced. That means training around their tasks, setting review standards and agreeing who maintains the source information and handles problems. We review how the workflow is being used and adjust the setup or support when needed.
Agreeing on the role
We work out the responsibilities, priorities, scope, time and cost together. It should be clear what we’re taking on, what your team will provide and who approves changes. A defined project may be enough if there’s one specific job to complete; a fractional role makes sense when you need continued involvement across the work.
Talk with us
Tell us what needs ongoing attention and who handles it today. We’ll discuss whether a GTM role, an AI role or a defined project fits.
We agree on the work and cost before a project begins.